About us

What We Do
Isn't Skin Deep.
We Go Further

We’re Foundation, the performance marketing agency for beauty brands that is committed to delivering enviable growth through paid media, SEO, social media, content and CRO.

Using data insights, strategy and unparalleled campaign performance specifically for beauty, together, we’ll amplify your brand.

Our competitive industry moves at lightning pace, so brands need a partner who is agile, trustworthy and passionate. And, it doesn’t matter whether you’re big or small, we partner with the ambitious.

That’s why we exist. To be a true specialist growth partner to progressive beauty brands.

In the beauty industry, growing your brand means you need real partnerships with people that care. With people who’ve been there before.

You need the ambition, the experience and the passion to do things differently.

Of course you need to be led by insight, strategic and performance-focused. But most of all, your growth needs specialists you can trust to protect your brand.

We have a reputation of being transparent and behaving like an extension of your team, and it’s when we can act in this manner that great things happen. 

Expert. Experienced. Eager.

Foundation is part of the Liberty Group, a collection of specialist digital marketing agencies and consultancies all sharing the same purpose – better results for ambitious businesses. 

With over 45 digital marketing experts, elite partnerships with companies such as Google and Facebook, and years of experience with brands like Benefit Cosmetics, Morphe and Fresh Cosmetics, you can be sure that your brand is in safe hands.

Olivia Alcorn

Olivia Ford​

Performance Lead
rachel bloom

Rachel Bloom​

Head of Strategy
Charlotte Rudd

Charlotte Rudd​

Head of Agency Performance​

Cher Window​

PPC Specialist​
Steph

Steph Lamerton​

Content and Social Team Leader​

Emma Hull​

Digital PR and Campaigns Team Leader​
John Griffiths

John Griffiths​

Senior Digital Content Specialist​

Gemma Elgar​

Digital Content Specialist​

Lauren Dutson​

Senior Social Content Specialist​
foundation at work

See our work​

We’re agile, innovative and obsessed about results. And we bring specialist tools and partnerships that will help your brand grow.

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