About Us

what we do
isn't skin deep.
We go further

We’re Foundation, the performance marketing agency for beauty brands that is committed to delivering enviable growth through paid media, SEO, content and CRO.

Using data insights, strategy and unparalleled campaign performance specifically for beauty, together, we’ll amplify your brand.

Our competitive industry moves at lightning pace, so brands need a partner who is agile, trustworthy and passionate. And, it doesn’t matter whether you’re big or small, we partner with the ambitious.

That’s why we exist. To be a true specialist growth partner to progressive beauty brands.

In the beauty industry, growing your brand means you need real partnerships with people that care. With people who’ve been there before.

You need the ambition, the experience and the passion to do things differently.

Of course you need to be led by insight, strategic and performance-focused. But most of all, your growth needs specialists you can trust to protect your brand.

We have a reputation of being transparent and behaving like an extension of your team, and it’s when we can act in this manner that great things happen. 

Expert. Experienced. Eager.

Foundation is part of the Liberty Group, a collection of specialist digital marketing agencies and consultancies all sharing the same purpose – better results for ambitious businesses. 

With over 45 digital marketing experts, elite partnerships with companies such as Google and Facebook, and years of experience with brands like Benefit Cosmetics, Morphe and Fresh Cosmetics, you can be sure that your brand is in safe hands.

Paul Hunter

Paul Hunter

Head Of Innovation

Olivia Alcorn

Olivia Alcorn

Digital Strategist

rachel bloom

Rachel Bloom

Digital Strategist Team Leader

Nicola Lewis

Client Relationship Manager

Charlotte Rudd

Charlotte Rudd

SEO Team Leader

Cher Window

PPC Specialist


Steph Lamerton

Content and Social Team Leader

Emma Hull

Senior Digital PR Specialist

See our work

We’re agile, innovative and obsessed about results. And we bring specialist tools and partnerships that will help your brand grow.

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