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Accessibility is a concept that’s growing in the beauty industry. For brands, improving accessibility allows them to broaden their customer base, which is always attractive. But improving accessibility goes beyond commercial reasoning – it’s simply the right thing to do.
Alongside the meteoric rise in cryptocurrencies over the past few years, there comes a new form of digital possession in the guise of non-fungible tokens
Social media and the internet more widely have created a web of interaction that means everyone is connected almost all the time. But there’s always a way to make the connection between people stronger and closer, and brands will always see this as an opportunity to expand.
Should you trust everything you read online? It’s a debate as old as the internet itself. Nowadays, however, this has extended to visual content, the likes of which could prove unsettling.
The interaction between gaming and beauty may not be one that many people saw coming, but in hindsight, all the signs were there. Historically there have been a lot of stereotypes around gamers, especially in how they look, behave, and live.
Sustainability is here to stay and many brands are going green, but do their target audiences know?
We explore why beauty calendars are proving so popular and who’s ahead in search volumes when it comes to luxury advent gifts.
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