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In early September we were invited to join a British Beauty Week panel, “Trend Watch – Natural Hair and Beauty”, with a series of industry
Product page optimisation not only helps increase traffic but helps convert browsers into buyers having a direct impact on sales.
Digital strategy for beauty brands – it’s what we do. As well as excellent paid promotions, we know the value of organic performance for growth.
Brands can hugely benefit from the plethora of low-risk, paid media services that effectively tap into their niche target audiences.
In 2020 we saw the accelerated rise of ecommerce. Restrictions and lockdowns impacted consumer behaviour wildly, as physical shops shut down and online makeup stores
We explore creating sustainable packaging for our favourite products, the use of sustainable buzzwords, as well as sustainability and ingredients.
From their position in search results to trending topics and encouraging user-generated content, we’ve compiled a list of six truly great beauty marketing campaigns, sharing why they’ve been successful, from a marketing perspective.
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