A “paws” for thought: why beauty brands are investing more into pet care
Pet grooming has historically sat in its own ‘lane’, often associated with vets or smelly pet shops, and being a fairly practical and utilitarian affair.
Pet grooming has historically sat in its own ‘lane’, often associated with vets or smelly pet shops, and being a fairly practical and utilitarian affair.
Your latest campaign report lands but the numbers look thin. Twelve creators, 400,000 views and the discount code was redeemed 38 times. Somewhere in the
If you type “best retinol for sensitive skin” into ChatGPT then you’ll get a shortlist of five or six brands by name. No sponsored row,
 Making claims people can trust Longevity has become beauty’s new favourite word. It’s on serums, body creams, supplements and treatment lists, and the science behind it is moving quickly
When someone asks ChatGPT which foundation to buy, they probably assume the answer is coming from somewhere authoritative. Maybe a beauty expert, a clinical study,
The suncare category has seen massive growth and is predicted to grow a further 33% before 2030, according to Mintels 2025 suncare report, and in
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