Category: Webinar

In beauty, likes fade but loyalty lasts. Today’s most successful beauty brands are winning by cultivating real communities, spaces and places where customers feel seen, connected, and loyalty is meaningful. 

This webinar will explore why you should shift your social strategy from chasing engagements and show you how to build a community of loyal brand advocates. 

See real examples of how beauty brands are turning followers into fans through community-led content, conversation, and meaningful connections, and understand why this is the key to long-term growth in a competitive market.

Join Olivia Ford, Performance Lead at Foundation, for an actionable and in-depth webinar for beauty brands with Sophie Fell (Head of Paid Media).

Sophie has steered paid campaigns for a range of B2B, B2C, and eCommerce clients, using her extensive agency-side experience to deliver impressive returns across multiple industries, including beauty brands.

Olivia and Sophie will show you how to align PPC and SEO to create a single, unstoppable strategy for beauty brands. They’ll show you why PPC and SEO unite to drive bigger wins for beauty brands, offering practical insights on fully integrating both channels into one seamless strategy.

Key highlights include:

💄 Why PPC and SEO are stronger together Discover the tangible benefits of merging these two powerful disciplines.

🔎 Practical integration strategies Get actionable tips on unifying PPC and SEO for maximum impact.

📊 Measurement best practices Learn how to keep data consistent and reporting clear to make smarter decisions.

💡 Behind-the-scenes insights Hear how seasoned pros approach integrated search for beauty brands—and see what ‘good’ truly looks like.

🚀 Next steps and key takeaways

Leave with a clear action plan to elevate your digital marketing and stay ahead in this fast-paced industry. 

Led by paid media expert Alex Cox and beauty industry expert Olivia Ford, this webinar will cover:

• Key benefits of paid media for new and established beauty brands
• Market trends
• How to make your paid media budget work harder
• How to compete with big brands and stockists
• Using AI in paid media to optimise your campaigns
• Navigating a cookie-less world When not to use paid media

Stream this mini PPC masterclass to discover the best tactics to achieve growth for your beauty brand through paid channels in 2024.

Are you feeling overwhelmed by the ever-evolving world of digital PR in the beauty and wellness industry? Do you find yourself struggling to identify strategies that deliver tangible results?

If so, you’re not alone. The beauty and wellness sector is a highly competitive space, and it’s crucial to stay ahead of the curve in terms of digital marketing strategies.

Join us for an exclusive webinar where we’ll delve into the intricacies of digital PR, equipping you with actionable insights and practical techniques to enhance your online presence and achieve your business goals.

Led by digital PR expert Emma Hull and beauty industry expert Resh Vadgama, this webinar will cover:

• The Power of Link Building:
  Uncover the significance of backlinks as the backbone of your digital PR strategy and their impact on your SEO efforts. Gain insights into proven tactics for acquiring high-quality backlinks that boost your search rankings
• Transforming Media Relationships:
  Discover effective strategies for building mutually beneficial relationships with journalists and leveraging your internal experts to amplify your digital PR efforts.
• Best Practices for digital PR Success:
  Learn practical tips and techniques for crafting compelling email outreach, integrating digital PR with your existing PR initiatives, and maximising the impact of press releases and follow-ups.

Why Attend:

This webinar is specifically tailored for marketers in the beauty and wellness industry, addressing the unique challenges you face in the digital landscape. You’ll walk away with practical strategies and actionable insights that you can implement immediately to transform your digital PR game.

Exclusive Offer:

As a special thank you for attending, we’ll provide you with a complimentary initial EEAT audit upon request following the event. For more information, check out our previous webinar.

Don’t miss this opportunity to elevate your digital PR expertise and take the first step towards achieving your business goals in the ever-evolving beauty and wellness industry.