How to Make Digital PR Work in Beauty

Are you struggling to navigate the complexities of Digital PR in the beauty and wellness industry? Do you want actionable strategies that deliver real ROI? Look no further, Foundation has the perfect webinar for you.

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About the Webinar

Are you feeling overwhelmed by the ever-evolving world of digital PR in the beauty and wellness industry? Do you find yourself struggling to identify strategies that deliver tangible results?

If so, you’re not alone. The beauty and wellness sector is a highly competitive space, and it’s crucial to stay ahead of the curve in terms of digital marketing strategies.

Join us for an exclusive webinar where we’ll delve into the intricacies of digital PR, equipping you with actionable insights and practical techniques to enhance your online presence and achieve your business goals.

Led by digital PR expert Emma Hull and beauty industry expert Resh Vadgama, this webinar will cover:

  • The Power of Link Building:
    Uncover the significance of backlinks as the backbone of your digital PR strategy and their impact on your SEO efforts. Gain insights into proven tactics for acquiring high-quality backlinks that boost your search rankings
  • Transforming Media Relationships:
    Discover effective strategies for building mutually beneficial relationships with journalists and leveraging your internal experts to amplify your digital PR efforts.
  • Best Practices for digital PR Success:
    Learn practical tips and techniques for crafting compelling email outreach, integrating digital PR with your existing PR initiatives, and maximising the impact of press releases and follow-ups.

Why Attend:

This webinar is specifically tailored for marketers in the beauty and wellness industry, addressing the unique challenges you face in the digital landscape. You’ll walk away with practical strategies and actionable insights that you can implement immediately to transform your digital PR game.

Exclusive Offer:

As a special thank you for attending, we’ll provide you with a complimentary initial EEAT audit upon request following the event. For more information, check out our previous webinar.

Don’t miss this opportunity to elevate your digital PR expertise and take the first step towards achieving your business goals in the ever-evolving beauty and wellness industry.

Featured Speakers

Join us for an exclusive session led by Emma Hull, a seasoned Digital PR expert, and Resh Vadgama, Performance Lead at Foundation, the beauty and wellness digital marketing agency. Together, they’ll talk about effective digital PR strategies that drive tangible business results.

Emma Hull

Digital PR Lead

Resh Vadgama

Performance Lead

Give Google Confidence in Your Beauty & Wellness Brand

Learn valuable strategies and techniques to boost your visibility on search engines, ensuring that both consumers and Google have confidence in your brand.

The online event was held on 11th October 2023 at 10:00 AM (BST), where we dove into the world of SEO and covered topics such as building trust with your consumers and its impact on your beauty brand’s success.

What To Expect From the Event

  • Exclusive insights from Foundation’s research on EEAT.
  • Practical tips for your SEO team.
  • A live Q&A session where you can get answers to your most pressing digital marketing questions.
  • A chance to connect with other beauty and wellness marketers.

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Why It Pays For Beauty Brands To Start Christmas In July

In marketing, it pays to be prepared. Especially around the Christmas period, the most successful brands are the ones that start the soonest.

Areas Covered

In our latest webinar, the Foundation team will discuss the importance of preparation for one of the most profitable times of the year. Discussion points include:

  • How to maximise your efforts and increase brand awareness.
  • Implementing effective marketing strategies during the holiday season. 
  • Insights on the latest trends and best practices in the beauty industry, and how to leverage them for a successful holiday campaign.

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This Episode is For:

  • In-house Marketing Teams
  • Marketing Executives
  • Marketing Project Managers
  • Digital PR Specialists
  • Digital Strategists

Featured Speakers

Olivia Alcorn

Olivia Ford

Digital Strategist

Resh Vadgama

Performance Lead

George Friend

Social Media Specialist

The Future Of SEO In Beauty

We know that SEO is always changing. From algorithm updates to new service launches -  how can your beauty brand stay afloat, and what could the future hold?

Areas Covered

On March 30th, 2023, join us as we speak with members of our SEO and Digital Strategy teams to get their thoughts on the upcoming SEO trends we expect to see in 2023 and beyond. What the 2023 SEO landscape means for beauty brands. Identifying your demographic. The impact on user experience. Showcasing content trends and shopping behaviours. The impact of TikTok on Google and how brands can adapt.

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This Episode is For:

  • In-house Marketing Executives
  • Beauty Marketing Specialists
  • SEO Practitioners

Featured Speakers

Charlotte Rudd

Charlie Rudd

Head Of Agency Performance

Resh Vadgama

Performance Lead

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