How we expanded D2C presence while competing against established stockists

Arkive Logo
Arkive Headcare was founded by industry renowned hair stylist Adam Reed. Arkive came to Foundation looking to grow their brand awareness through paid media channels.

The Challenge

Arkive Headcare want to boost their Direct-to-Consumer (D2C) reach, facing challenges in growing their brand awareness while competing for sales with their high-street stockists, who they also wanted to support.

Our Approach

We addressed this by launching brand awareness campaigns on Meta, Google, and TikTok with influencer content, helping to drive up search volume and demand.

With a notable increase in search queries, we then strategically targeted branded terms to outrank competitors and reinforce Arkive’s position in the market.

The Results

+123%
brand interest searches (yoy)
-46%
meta cost-per-click
+134%
google purchases

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