How belif broke into the European market and captivated Boots through social media
Although well known in Korea and America, belif was not yet established in Europe, so increasing brand awareness and followers in this region was a key objective. Their social channels lacked engagement and they wanted to cultivate an active, loyal audience and successfully compete with their competitors.
Foundation helped to revitalise belif’s social presence, implementing strategies to boost engagement and visibility on Instagram and TikTok. By targeting key European markets and leveraging trending content formats, we positioned belif to stand out among competitors and reach new audiences.
Boots, initially skeptical, returned to belif after seeing the enhanced social media presence driven by Foundation. belif was invited into Boots’ Ignite programme, gaining growth support and earning a spot on the prestigious “Trending on TikTok” shelves – a significant win for both belif and Foundation.
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
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