Attracting the right audience through organic search
Despite strong brand recognition, Dr Sam’s was primarily ranking for branded keywords and were missing out on high-intent, non-branded search traffic from consumers who hadn’t yet discovered the brand. The brand needed to expand visibility beyond its core followers and attract new customers actively looking for product solutions.
To reach Dr Sam’s science-driven skincare audience, we built an organic strategy focused on educational, keyword-led content targeting customers in research mode.
Through technical SEO improvements and optimised category pages, we captured both top and bottom funnel traffic, while enhancing the visibility of Dr Sam’s expert advice to drive users toward the brand’s Routine Finder tool.
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
