Making Pura the scientifically proven standout collagen brand
Pura Collagen faced the challenge of standing out as a scientifically proven brand amongst the noise of the rapidly expanding collagen market. Pura wanted to be the product of choice against competitors by informing potential customers of their USPs and the science behind the formulas. They wanted to educate and empower the consumer to make the right choice when researching collagen powders. The formulas contain only pure collagen peptides and additional supporting ingredients, meaning there are no bulking agents, added sugars or unnecessary nasties.
Knowing that not all collagen brands are equal, Pura wanted support to expand their digital footprint to increase awareness and education of the brand across all digital touch points. Big marketing budgets and well-known influencers distract the consumer without understanding the specific needs for collagen and its peptides to be scientifically based.
We began our work with Pura by completiting a one-off strategy project, first hosting an immersion day where we set and agreed strategic objectives for the project. We then entered the research phase where we looked in detail at the collagen market, reviewed competitor activity and the digital marketing landscape. We ran a series of audits, across SEO, paid and social, designed to give us a full picture of where Pura sat, and what needed to be done in order to get ahead of the competition and grow their business.
Upon completing the strategy project, Pura signed on to an ongoing 12 month retainer whereby we delivered the strategy. We created a full funnel digital strategy encompassing a variety of channels and relevant actions. An example of some of the tasks we completed included: meta data optimisations, onsite user experience updates (including imagery, brand USPs, onsite content), conversion tracking updates, fixing their shopping feed, optimising ads and targeting, setting up an affiliate programme, nurturing journalist relationships, maximising exposure on lists and round-ups and regularly providing expert quotes and comments on collagen related issues.
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
