How we ensured a successful UK launch for a Korean skincare retailer
With the opening of its first flagship London store, Skin Cupid needed to continue their digital momentum into IRL awareness- reaching both existing fans and new audiences. The goal was to position Skin Cupid as a must-visit destination for K-Beauty brands, driving footfall to the Soho store while reinforcing its authority in a crowded UK beauty market.
To mark the opening of Skin Cupid’s first London store, we developed a digital PR strategy to boost awareness both in-store and online. Centering Melody, the founder and CEO, as an expert voice, we secured consistent media coverage through bi-weekly press releases, expert commentary, and trend-led insights on K-beauty and skincare.
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The launch was amplified with exclusive “first look” tours for outlets including The London Standard and Marie Claire, supported by targeted outreach to beauty and lifestyle press. Ongoing commentary on emerging beauty trends ensured Skin Cupid’s continued presence in national media throughout the year.
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
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