The premium quality vegan and cruelty-free brushes that shot the business into the stratosphere have become a cult product, but their website wasn’t performing to its full potential.
As performance marketers, this is where our team comes alive.
On first impressions, spectrumcollections.com was a well-built, fully functioning and shoppable website; it made identifying problem areas for the Spectrum squad difficult. But from an initial audit run by our team, we uncovered a large amount of search volume that Spectrum Collections were missing out on.
After a 30-day sprint of optimisation we were already experiencing big wins. For example, the newly optimised Brushes collection page had an increase in organic revenue of 568%, and the new Outlet page generated 3,300 page views in less than a month.
The challenge now was to build on this impressive start.