How in 12 months, we increased non-branded revenue by over 450%
Tropic wanted to build brand awareness, driving new traffic to the website across organic and paid channels. Paid campaigns were focusing on branded traffic and the brand wasn’t attracting new customers.
Upon auditing their paid accounts, we saw a very heavy reliance on branded traffic and non-branded traffic was struggling to generate returns across Google. We introduced a new non-brand strategy with new campaign types, as well as better utilising their first-party data through audience signals – achieving a really strong non-brand ROAS and increasing revenue.
From an organic perspective, we optimsed their website content for non-branded search terms to further reduce their reliance of branded traffic. We created SEO and search volume led content calendars and identified blog upcycling opportunities.
The Search Engine Result Pages (SERPs) were very competitive so we took the approach to optimise for keywords around ‘natural’ and ‘organic’ to begin with, as these are highly relevant to the brand and showed strong previous conversions.
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
