Launching new lines, with maximum impact

Wayne Goss is one of the premier Makeup artists and YouTubers in the world. He came to us with the goal of making the biggest impact possible using his existing social channels to launch a brand new line of his make-up brushes. We delivered.

The Challenge

Celebrity make-up artist Wayne Goss came to us for organic social support in launching a new line of make-up brushes for his eponymous brand. We were tasked with making the biggest impact possible within a three-week window.

Our Approach

We provided strategic guidance, asset creation, management support, as well as reporting and insights to help maximise sales within the UK and Europe.

We utilised Wayne’s existing social following to raise brand awareness and launch visibility amongst the highly engaged beauty community. We did this with a combination of stories, highlights, static grid posts and reels, with both graphic and lifestyle imagery in a cohesive and branded colourway.

We ran a competition, shared user-generated content, and created a campaign hashtag #GetTheGoss.

The results in just three weeks speak for themselves. All launch sales goals hit, and an ongoing client/agency relationship built

The Results

+52.2%
impressions
+145%
profile visits
+88.3%
accounts reached
806,681
total Impressions
17,146
total profile visits
162,023
accounts reached

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