How we gained international press and high-quality backlinks for a renowned beauty influencer
We aimed to increase organic traffic by driving more referral traffic and boosting the domain’s authority for beauty influencer Wayne Goss. He had already found success in East Asian and American markets and was now looking to gain attraction for the launch of his new makeup brushes in the UK and US.
Our Digital PR team worked with Wayne to get his expertise out in publications, securing him for comments on articles like ‘Make-up Hacks to Make You Look Younger, by an Expert’ and ‘How to Lift your Facial Features using just Makeup, by Wayne Goss.’
As part of the strategy, the team targeted lifestyle and beauty journalists, who were Wayne Goss’s target audience. The PR team gained a reputation as Wayne Goss’s representatives by being able to get quotes back quickly, which led to requests coming to us from the likes of Vogue, The Sun and Natural Health Magazine.
Very professional, knowledgeable, and friendly. What's essential for us as a brand is cultivating a solid relationship with like-minded people, and we feel Liberty offers this. They feel like an extension of our team.
- Mathew Liles, Director at Goss Beauty Limited
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
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