Let us be your competitive edge
PR/Product placements
Get ahead of the conversations happening online by working alongside bloggers and/or influencers that are relevant to your brand. By engaging with communities directly, you can encourage purchases and demonstrate the value of your product. If you partner with Foundation, our team will help you identify and build relationships with the most appropriate influencers for your brand.
Reactive opportunities
We are a specialist beauty digital PR agency, so our top priority is to get your name to the front of the queue for reactive PR coverage. This means giving publications your personal comments (with our help), as an opportunity to mark yourself as an industry expert.
PR campaigns
When it comes to beauty digital PR, there’s nothing bolder than a whole campaign. We research new and exclusive data for your brand that can be shared with national publications, helping to position you as a leader in the industry.
Best practise link building
As part of our link-building strategy, we help build a relationship between your brand and journalists at publications relevant to and read by your target audience.
This means we can drive links to your domain and any applicable product pages you’re targeting. Let’s build a genuine connection between you and your audience.
Affiliate marketing
We know that certain publications favour affiliate links which is one of the reasons we’ll suggest integrating affiliate marketing beauty products strategies into our Digital PR campaigns.
By partnering with publications and content creators, we can help brands turn awareness efforts into measurable sales while incentivising ongoing promotion. This approach ensures your PR activity benefits from the performance focus of an affiliate marketing agency, without losing sight of brand awareness and authority.
