Watch our webinar where we explore how combining Paid Media strategies with SEO are a driver for revenue and growth for your business.
About the Webinar
Join Olivia Ford, Performance Lead at Foundation, for an actionable and in-depth webinar for beauty brands with Sophie Fell (Head of Paid Media).
Sophie has steered paid campaigns for a range of B2B, B2C, and eCommerce clients, using her extensive agency-side experience to deliver impressive returns across multiple industries, including beauty brands.
Olivia and Sophie will show you how to align PPC and SEO to create a single, unstoppable strategy for beauty brands. They’ll show you why PPC and SEO unite to drive bigger wins for beauty brands, offering practical insights on fully integrating both channels into one seamless strategy.
Key highlights include:
💄 Why PPC and SEO are stronger together Discover the tangible benefits of merging these two powerful disciplines.
🔎 Practical integration strategies Get actionable tips on unifying PPC and SEO for maximum impact.
📊 Measurement best practices Learn how to keep data consistent and reporting clear to make smarter decisions.
💡 Behind-the-scenes insights Hear how seasoned pros approach integrated search for beauty brands—and see what ‘good’ truly looks like.
🚀 Next steps and key takeaways
Leave with a clear action plan to elevate your digital marketing and stay ahead in this fast-paced industry.Â
Featured Speakers
Olivia Ford
Performance Lead
Sophie Fell
Head of Paid Media
