Your 2026 AI Beauty Guide

How to get your beauty brand winning in AI Search. Exploring Digital PR tactics and Social Search.

How to get your beauty brand winning in AI, exploring digital PR and all things social search

The way beauty consumers discover, research, and buy products has changed. AI tools are now influencing purchase decisions at every stage of the customer journey – from initial discovery all the way through to deciding what to buy, and the brands showing up in those AI recommendations aren’t always the ones you’d expect.

Primary independent research specific to beauty brands

Foundation has conducted independent research into the top beauty brands appearing in AI search results across ChatGPT, Gemini, Perplexity and Google AI Mode. We’ve analysed which brands are being recommended, where AI platforms are actually sourcing their answers, and what the data reveals about the gap between traditional digital authority and real AI visibility.

The findings challenge some long-held assumptions about what it takes to win online in beauty.

What to expect

💅 Independent research into which beauty brands are winning AI visibility across ChatGPT, Gemini, Perplexity and Google AI Mode

💅 Where AI platforms are actually pulling their beauty answers from and why it’s not where most brands are investing

💅 Why some of the biggest names in beauty are being outperformed by brands a fraction of their size, and what separates them

💅 Why social media has become a core part of how beauty consumers search and how AI is picking that up

💅The platforms and content strategies driving real AI discoverability for beauty brands right now

💅Practical steps you can take to build a lasting presence in AI results and stay ahead of your competitors

This session is for you if:

You’re a…

• Marketer
• Brand manager
• Founder

…working in beauty who wants to understand what the shift in AI search means for your brand, and leave with a clear checklist of where to focus your efforts next.