Preparation is vital to successful marketing campaigns; especially during Christmas. In the time of giving, beauty products are usually high on everyone’s shopping list, and
After being linked together so long, wellness messaging has taken a sizable step forward in marketing material, with brands seeking to promote a well-rounded approach to beauty that doesn’t just focus on our looks.
The dawn of ecommerce has been credited as a key driver of the explosion in the male beauty market, but in truth it’s been a long time coming.
The beauty industry is no stranger to conversations around diversity and inclusion. Calls for better representation and accessibility across race, disability and gender, are now heard regularly from consumers and thought leaders.
Talk of tech disrupting the beauty industry has never been far from the lips of experts. But the pandemic accelerated technologies that were in their infancy. Now it’s fair to say that the genie is out of the bottle.
The beauty industry is facing increasing criticism over its approach to the climate crisis, so what is the answer to becoming more sustainable?
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