Accessibility and inclusivity are timeless discussions present in all industries. With rife debates around body image and representation, the beauty industry finds itself at the centre of it all.
Brands both new and old are now beginning to react, developing products that aim to cater for wider demographics of society.
In this white paper, the Foundation team looks back at the rise of accessibility in beauty, identifying key turning points in this important conversation.
Covering societal developments, technological enhancements, and everything in between, we aim to give you a snapshot into this growing movement. We’ll explain why it’s important for brands to account for accessibility in marketing outputs, giving examples from the brands doing it best.
