For a while now, the lines between beauty and wellness have started to blur.
After being linked together so long, wellness messaging has taken a sizable step forward in marketing material, with brands seeking to promote a well-rounded approach to beauty that doesn’t just focus on our looks.
Is this a stable relationship? Or are there troubles ahead? We ask this and more in our latest white paper. Throughout, the experts at Foundation have analysed regulatory roadblocks; uncovered underlying statistics; and dissected coverage from leading publications to determine where the future of beauty and wellness is heading.
Highlights
- The UK health and beauty industry is estimated to be worth £36 million.
- Searches for ‘self care’ and ‘mental health’ have been rising since March 2020.
- 95% of beauty shoppers want more beauty brands to support mental health charities.
- 61% of women claim to suffer from ‘compare and despair’ syndrome.
