At the beginning of this year, we took the time to gather insights to try and analyse the impact 2020 had on the beauty industry. And now we’re making our findings available to you.
In our report, we take a look at how the beauty industry has changed over the last 12 months – from the impact of the coronavirus pandemic to the effect of ever-changing digital behaviours.
We look at brands who have succeeded in 2020 and explore what you can do to help your brand to show up in this competitive market.
There’s also an analysis of how the beauty consumer looks in 2021 and what their needs are for the year ahead. Giving you an opportunity to target these consumer trends and take advantage of the opportunities presented.
*All of the data included in the report has been pulled together and provided to positively impact your marketing strategy for the year ahead. By having transparency of the changes in the market and the new expectations consumers have of beauty/skincare/wellness goods, brands are able to tailor their communications to suit; attracting new audiences in a bid to boost conversions.