How AI is Changing Beauty and Wellness Marketing

Whether we like it or not, artificial intelligence (AI) is now a firm part of the marketing process for many businesses.

Over a short space of time, consumer attitudes towards artificial intelligence have shifted, however there is still some skepticism around its use. AI is the next big unknown in the marketing world, so it’s only natural for some to be apprehensive.

In this white paper, we’ll explore the many ways in which AI has, and will continue to have an impact on marketing in the B2C sector, and how beauty brands can apply it to their own marketing campaigns.

We consider a variety of sources, including well-respected marketing publications, thought-leadership pieces from influential marketeers, and academic research into the topic to figure out where this future is headed.

Highlights

  • Consumer skepticism has reduced in the last 12 months. 38% of respondents believed that AI would have a positive benefit toward society, compared to the 24% that think the opposite.
  • Applications of AI in beauty marketing, include generating creative concepts, creating product imagery, writing product descriptions, and implementing on-page chatbots.
  • GPT 4 is one of the most advanced, AI-powered text generation technologies available – being able to score in the top 10% of all American bar exam-takers.

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