The stigma surrounding male beauty is changing.
More and more men are beginning to accept cultural norms of using, reviewing and researching beauty products. So much so that, over time, the audience base has increased tenfold.
After such a meteoric rise, beauty brands need to start taking the appropriate steps to accommodate for this emerging demographic. In this white paper, we closely inspect the relationship between men and beauty, pointing out when it started, how, and what such a thing means for beauty brands.
With a mixture of statistics, social commentary and expert insights, we will offer a view to the future of men’s beauty; proposing how this market will develop, and what brands can do to keep up.