How to get your beauty brand winning in AI Search.
The way beauty consumers discover, research, and buy products has changed. AI tools are now influencing purchase decisions at every stage of the customer journey – from initial discovery all the way through to deciding what to buy, and the brands showing up in those AI recommendations aren’t always the ones you’d expect.
Foundation has conducted independent research into the top beauty brands appearing in AI search results across ChatGPT, Gemini, Perplexity and Google AI Mode. In this white paper we analyse which brands are being recommended, where AI platforms are actually sourcing their answers, and what the data reveals about the gap between traditional digital authority and real AI visibility.
What to expect
- Which beauty brands are performing the best in terms of AI recommendations
- Why some of the biggest names in beauty are being outperformed by brands a fraction of their size, and what separates them
- How AI models source and pull their recommendations
- The platforms and content strategies driving AI discoverability for beauty brands
- Practical steps you can take to build a lasting presence in AI results
