Why it Pays to Start Your Christmas Marketing Activity in July

Preparation is vital to successful marketing campaigns; especially during Christmas.

In the time of giving, beauty products are usually high on everyone’s shopping list, and for good reason. As the third most desired type of gift to receive, and one of the most popular gifts to give, those selling personal care and beauty products face major competition for the eyes of consumers.

All of this means that to really succeed, you’ve got to start early.

In this white paper, we’ll explain why you should start thinking about your brand’s festive marketing activity sooner rather than later, while giving tips on exactly when to start, and how.

Highlights

  • Christmas sales accounted for £82bn in revenue in 2022.
  • Orders for beauty products rose by 16% in the US in 2022.
  • 54% of United Kingdom shoppers claim to start their Christmas gift shopping before December.
  • 61% of beauty buyers claimed they will use a search engine to research products, compared to 53% of the standard UK population.

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