Your sector, Our Expertise

Fragrance

Scents have a significant impact on an individual’s mood and sense of wellness. To convey this effectively, you need an equally as impactful approach to digital marketing, from an agency that has experience in, and truly understands the intricacies and challenges of selling fragrance online. 

At Foundation, we believe in the power of fragrance to evoke emotions, create memories, and express one’s individuality. Having worked with the likes of Penhaligon’s and L’Artisan Parfumeur, we have proven experience. We helped these brands achieve their marketing goals through targeted, sensory-focused, marketing campaigns. 

Whatever services you’re looking for, we understand the challenges you face when selling fragrance online. We can support you by creating engaging, sensory-stirring content that complements your fragrance mission. 

Across blogs, social media and your SEO and PPC campaigns, we can help to educate your target audience while promoting your brand and different fragrances. We can also work with influencers to share your brand story and products with their followers.

Our fragrance marketing services include:

SEO:

We can enhance your fragrance brand’s online visibility and rankings by optimising your website for relevant keywords and attract qualified traffic that’s more likely to convert.

Social media:

Foundation can build your fragrance brand an engaging social media strategy. Then support you with ongoing social management that will enhance your online presence, help build brand awareness, engage your audience, and ultimately drive growth in a challenging online market.

Content marketing:

Effective content allows fragrance brands to tell compelling stories. We weave in narratives that resonate with consumers on an emotional level, build brand advocacy, and convert..

PPC:

Paid advertising offers fragrance brands a powerful and efficient way to increase your brand visibility and drive targeted traffic to your website. We have the experience working with brands like you to know what works and what doesn’t, so we can get you the best ROI.

PR:

Never underestimate the power of digital PR when selling fragrances online. Foundation has an experienced PR team that will help grow your brand’s visibility and improve its online credibility and trust. By nurturing relationships with key stakeholders in the fragrance industry this ultimately helps drive traffic and sales.

Fragrance brands we’ve helped:

  • Penhaligon’s 
  • L’artisan parfumeur

 

Perfume bottle

Keeping seasonality in mind, developing campaigns that position your fragrances as the perfect gift for loved ones during the festive season or highlight fresh, invigorating scents for the summer months. Your scent narratives tell a story, focusing on the inspiration behind them, their unique ingredients, or the emotions they evoke. 

Start growing your fragrance brand with Foundation. Contact us today to learn more about how we can grow your fragrance brand.

 

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Reach out to a member of the team today to find out how we can help grown your fragrance brand.

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Brands we've helped to grow

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