Your sector, Our Expertise

Haircare

We are a team of passionate and experienced marketers committed to elevating haircare brands, like yours, to new heights. 

With a deep understanding of the haircare industry, we know how challenging marketing a brand and selling hair products online can be. The market is highly saturated, so it can be challenging to stand out from your competitors. This is why building your brand’s awareness, trust, and credibility is so important. 

Social proof through customer reviews and testimonials, and actively engaging with consumers through social media, can really help to gain trust and credibility.

Hair is unique to every individual, from hair type to texture, colour to concern, so marketing hair products cannot be a one size-fits-all approach. Brands need to showcase and educate the consumer on how to use the products and the benefits, particularly online when consumers can’t touch or smell the products. 

We know just how important understanding your audience is and how telling your brand story, together with how you speak about your products, sets you apart from competitors.

Our haircare marketing services include:

SEO:

As consumers are always on the lookout for new products, ensuring your website is optimised and ranking for generic haircare related keywords, as well as for your branded terms is really important. We’ll work closely with you to determine the keywords most relevant to your brand and help get you appearing in the SERPs for these terms.

Not only does this help with brand visibility, but a targeted SEO strategy will help drive relevant traffic to your site, ensuring consumers are interested in your products and likely to make a purchase.

Content Marketing:

Hair products don’t sell themselves online. So, the content we use to showcase the products is important. Effectively educating the customer on product suitability, the benefits, and how to use the products is more important than ever. This can be done through detailed product pages, educational blogs, and across paid media ads.

Social Media:

Due to the nature of the products, haircare brands can rely on brand aesthetics, product testimonials, and educational content to showcase the results of their products – social media platforms like Instagram, TikTok, and Pinterest are great platforms to do this.

Consumers are much more engaged with visual content like this on these platforms. Haircare brands should be utilising these platforms and creating content accordingly. Foundation has the expertise and understanding to create a social media strategy right for your haircare brand.

Digital PR:

Consumers are always on the lookout for the newest, hyped hair product and are statistically less loyal to haircare brands than other beauty sectors like skincare and fragrance. Because of this, brands need to ensure they’re showing up in the right places. Through product placements, reactive opportunities, or larger PR campaigns, Foundation has a proven track record of securing coverage in top-tier media outlets.

PPC:

In a competitive market, paid media marketing can provide immediate visibility and quickly reach highly engaged potential customers. The high level of targeting paid platforms offer means that haircare brands can precisely target audiences who are most likely to be interested in the brand and specific products. Foundation has years of experience creating both ROI-focused and awareness paid media campaigns, to help haircare brands maximise their budgets and reach their goals.

Haircare brands we’ve helped:

  • Arkvive Headcare
  • Monpure
  • Space NK

If you are looking for a partner to help grow your haircare brand’s digital presence, contact us today to discuss how Foundation can help.

Arkive Dry Shampoo Hair Product

Speak to a hair marketing expert

Are you are you looking for a partner to help elevate your haircare brand’s digital presence?

Contact us today to discuss how Foundation can support you and tailor a winning digital marketing strategy for your brand.

This field is for validation purposes and should be left unchanged.

Brands we've helped to grow

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

This field is for validation purposes and should be left unchanged.

To download the white paper, please enter your email address:

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.