We are a team of passionate and experienced marketers committed to elevating haircare brands, like yours, to new heights.Â
As a specialist haircare marketing agency with a deep understanding of the industry, we know how challenging marketing a brand and selling hair products online can be.
The UK haircare market grew 7.7% year-on-year and with online retail growing faster than other channels, now accounting for over 38% of sales, the opportunity is significant. But so is the competition. The market is highly saturated, so it can be hard to stand out from your competitors. This is why building your brand’s awareness, trust, and credibility are so important.Â
Hair is unique to every individual, from type to texture, colour to concern, so marketing hair products cannot be a one size-fits-all approach. Brands need a tailored mix of haircare marketing services to help educate the consumer on how to use products and the benefits, particularly online where consumers can’t touch or smell them.Â
We know just how important understanding your audience is and how telling your brand story, together with how you speak about your products, sets you apart from competitors.
Arkive wanted to boost their D2C reach. We addressed this by launching brand awareness campaigns on Meta, Google, and TikTok with influencer content, helping to drive up search volume and demand. With a notable increase in search queries, we then strategically targeted branded terms to outrank competitors and reinforce Arkive’s position in the market.
We expanded the focus to create a brand awareness strategy that would gain more relevant traffic and new customers.
Are you are you looking for a partner to help elevate your haircare brand’s digital presence?
Contact us today to discuss how Foundation can support you and tailor a winning digital marketing strategy for your brand.
Consumers are always on the lookout for new products. So ensuring your website is optimised and ranking for haircare and brand keywords is really important. As your haircare marketing agency, we’ll work closely with you to determine the keywords most relevant to your brand and sure you appear in the SERPs for these terms.
On top of increasing brand visibility, a targeted SEO strategy will drive relevant traffic to your site, ensuring consumers are interested in your products and make a purchase.
Consumers are always on the lookout for the newest, hyped hair product and are statistically less loyal to haircare brands than other beauty sectors like skincare and fragrance. Because of this, brands need to ensure they’re showing up in the right places.
Through product placements, reactive opportunities, or larger PR campaigns, Foundation is a haircare digital marketing agency with proven track record of securing coverage in top-tier media outlets.
Consumers are always on the lookout for new products. So ensuring your website is optimised and ranking for haircare and brand keywords is really important. As your haircare marketing agency, we’ll work closely with you to determine the keywords most relevant to your brand and sure you appear in the SERPs for these terms.
On top of increasing brand visibility, a targeted SEO strategy will drive relevant traffic to your site, ensuring consumers are interested in your products and make a purchase.
In a competitive market, paid media marketing can provide immediate visibility and quickly reach highly engaged potential customers. The high level of targeting paid platforms offer means that haircare brands can ensure ads appear for the audiences who are most likely to be interested in the company and specific products.
Foundation has years of haircare marketing services experience in creating both awareness and ROI-focused paid media campaigns; to help brands maximise their budgets and reach their goals.
Due to the nature of the products, haircare brands can rely on brand aesthetics, product testimonials, and educational content to showcase the results of their products. Social media platforms like Instagram, TikTok, and Pinterest are great platforms to do this.
Consumers are much more engaged with visual content on these platforms and haircare brands should be utilising them by creating tailored content.
Foundation has the haircare marketing services expertise and understanding to create a social media strategy that’s right for your brand.
If you already have an internal marketing team, but they’re lacking the digital marketing skills to get your beauty brand to the next level, then we’re on hand to support. In a range of capacities, start a conversation with us to learn more.
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
