Your sector, Our Expertise

Makeup

As a leading beauty marketing agency, we are a team of passionate and experienced marketers committed to enhancing the visibility and success of your makeup brand. Our expertise extends beyond marketing; we understand the intricacies of the beauty industry, ensuring your brand stands out in a crowded, and still growing market.

Foundation is deeply immersed in the latest makeup and beauty trends,  gaining continuous audience insights and understanding market challenges. This knowledge, alongside our experience working with other makeup brands, empowers us to create digital strategies that are tailored to your industry and unique to your brand. 

We understand the challenges that come when selling makeup online. Most notably colour accuracy and matching skin tone and the inability to test products leading to higher return rates. 

Brands often struggle to recreate the same sensory, in-store experience online. So makeup brands must go above and beyond when marketing the products online to bridge this experience gap.  

Trust and credibility can also be a challenge for makeup brands. We know that makeup purchases are often influenced by social proof and peer recommendations, so generating positive reviews, user-generated content, and influencer endorsements can help build trust for both new and established makeup brands.

Our makeup marketing services include:

Social media:

By nature, social media is an ideal platform for makeup brands to showcase their products in a visually appealing way that lends itself perfectly to the beauty industry. From tutorials and makeup looks, to traditional product images and videos, the likes of TikTok, Instagram, and Pinterest are ideal platforms to engage your audience. Foundation can support you by devising targeted and creative social strategies, new content, and support with ongoing management. We help brands build their communities and grow a loyal following that will continuously advocate for your brand.

Digital PR:

Digital PR is a critical component of marketing strategies for makeup brands. PR helps brands build their reputation, increase visibility, generate brand buzz, enhance your SEO (through link building), and build relationships with influencers and the media. Foundation can help you position yourself in the competitive beauty industry, helping grow your brand awareness and bottomline.

Content Marketing:

Having a strategic approach to your content creation, be it product descriptions, blog content, or for ads, helps differentiate your makeup brand from competitors. 

Good content is so important, particularly for makeup brands where consumers are looking for more information to help educate them on products. Creating powerful content that showcases product features, benefits, and how to use the products, and blog content that demonstrates your expertise, helps build trust and credibility.

SEO:

SEO is an effective way to improve your brand’s visibility and attract targeted traffic to your website. Foundation has experience working with makeup brands, helping improve their online rankings. We will work closely with you to find the relevant keywords to target, to help you rank in top positions and ensure you are attracting the right customers for your makeup brand.

PPC:

In a competitive market like beauty, PPC can be expensive. However, when executed effectively, it can provide your brand with instant visibility and boost brand awareness. Investing in PPC strategies with an agency that knows your industry well can help makeup brands reach their marketing goals and drive growth. Testing new approaches and ad formats, and targeting known and ideal new audiences alike, paid media marketing can be a great way to reach users who are most likely to be interested in your brand.

 

Makeup brands we’ve helped:

We ensure that the strategies we create, whether organic, paid, PR or social, always align with with your target audience to protect and grow your brand’s reputation. 

Contact Foundation today to discuss how our beauty marketing agency can tailor a winning digital marketing strategy for your makeup brand.

Speak to a makeup marketing expert

Are you are you looking for a partner to help elevate your makeup brand’s digital presence?

Contact us today to discuss how Foundation can support you.

This field is for validation purposes and should be left unchanged.

Brands we've helped to grow

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

This field is for validation purposes and should be left unchanged.

To download the white paper, please enter your email address:

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.

Get Access

To download the white paper, please enter your email address:

This field is for validation purposes and should be left unchanged.