Your sector, Our Expertise

Skincare

Foundation’s expertise extends far beyond the surface. We understand the nuances of the skincare sector, the challenges, the trends, consumer behaviours, and the market dynamics. 

This knowledge, together with our experience working alongside international skincare brands like Fresh Cosmetics, Benefit and Space NK, allows us to craft tailored strategies across various digital channels to set your brand apart. 

Working with you, we can combat the challenges brands face when selling skincare online and ensure your story is told compellingly. Whether it’s helping to build trust and credibility or helping reduce barriers to purchase like the inability to test and try products, Foundation can help.

Our skincare marketing services include:

Content Marketing:

Creating the right content for your brand is absolutely vital when selling both your brand and products online. As skincare products target specific skin concerns, consumers require proper education to understand their benefits and usage. Investing in this education through informative and engaging blog content and product descriptions supports consumers to make informed decisions and consider purchasing.

Social Media Management:

With so many skincare brands now on the market, all claiming to be better than the next, building trust and credibility with online customers can be difficult. By leveraging the power of social media platforms and using our core social pillars – to educate, inspire and entertain, we can help. We’ll build brand awareness, grow your online presence and connect with your audience on a personal level, helping you reach new audiences and stand out from your competitors.

SEO:

Improving your website’s visibility will make it easier for new customers to find your brand. We’ll work closely with you to identify the keywords and phrases you want to be seen for, and will optimise every section of your website accordingly.

We can also support you with local SEO for physical stores or stockists to help drive footfall. This is something Benefit Cosmetics tasked us with and we increased map listing impressions by 462%.

PPC:

We know how successful paid media marketing can be. However, competing for visibility online can be costly for skincare brands, especially those with limited budgets. Having a specialist team that understands your industry can reduce budget wastage and improve your ROI.

Broad claims and clinical studies can be a powerful way of demonstrating the effectiveness of your products. When it comes to advertising claims and regulations within the beauty and wellness space, our PPC team are in the know, so you don’t need to worry about your brand’s reputation.

Digital PR:

Skincare consumers are always on the lookout for new products and ways to solve their skin concerns. Google searches for “best” terms have grown exponentially over the years, so brands need to ensure they’re showing up for these. Best-of/round-up publications dominate the SERPs for these types of queries so having a digital PR strategy to ensure your brand is included in these articles is a vital digital marketing tactic for skincare brands.

Foundation has established relationships with journalists from many well-known publications in both the B2B and B2C space in the industry so you’ll be putting your best foot forward letting us help you with your digital PR.

Consultancy & Training:

We also offer strategic consultancy and training packages so you can benefit from Foundation’s industry insights and expertise, through bespoke consultancy and training sessions to empower your team.


Skincare brands we’ve helped:

These brands experienced substantial growth under our guidance and support, a testament to our commitment to performance in skincare digital marketing.
Fresh skincare

What sets Foundation apart in the skincare digital marketing landscape: 

  • Specialised Expertise: Our team consists of industry experts with a deep understanding of skincare trends, ingredients, and consumer preferences. 
  • Proven Track Record: The success of brands like Dr Sam’s, Fresh, Tropic, and Balance Me speaks volumes about our ability to deliver tangible results. 
  • Innovative Approach: We stay ahead of the curve, embracing the latest digital marketing trends and technologies to keep your brand at the forefront of the skincare industry. 

 

 

Speak to a skincare marketing expert

Are you are you looking for a partner to help elevate your skincare brand’s digital presence?

Contact us today to discuss how Foundation can support you and tailor a winning digital marketing strategy for your brand.

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Brands we've helped to grow

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