Speak to a skincare marketing expert
Are you are you looking for a partner to help elevate your digital presence?
Contact us today to discuss how Foundation can support you and tailor a winning digital skincare marketing strategy for your brand.
Foundation’s expertise extends far beyond the surface. We understand the nuances of the skincare sector, the challenges, the trends, consumer behaviours, and the market dynamics. And with 70% of beauty consumers using digital platforms to research skincare before they buy, making sure your brand shows up in the right places, with the right message, has never mattered more.
This knowledge, together with our skincare marketing experience working alongside international brands like Fresh Cosmetics, Benefit and Space NK, allows us to craft tailored strategies across various digital channels to set your brand apart.
Working with you, we can combat the challenges brands face when selling skincare online and ensure your story is told. Whether it’s helping build trust and credibility or reducing barriers to purchase, Foundation’s skincare marketing services can help.
The key things that set Foundation apart in the digital skincare marketing landscape are:
To reach Dr Sam’s science-driven skincare audience, we built an organic strategy focused on educational, keyword-led content targeting customers in research mode.
Through technical SEO improvements and optimised category pages, we captured both top and bottom funnel traffic, while enhancing the visibility of Dr Sam’s expert advice to drive users toward the brand’s Routine Finder tool.
Are you are you looking for a partner to help elevate your digital presence?
Contact us today to discuss how Foundation can support you and tailor a winning digital skincare marketing strategy for your brand.
Improving your website’s visibility through organic skincare marketing will make it easier for new customers to find your brand. We’ll work closely with you to identify the keywords and phrases you want to be seen for, and will optimise every section of your website accordingly.
We can also support you with local skincare SEO for physical stores or stockists to help drive footfall. This is something Benefit Cosmetics tasked us with and we increased map listing impressions by 462%.
Skincare consumers are always on the lookout for new products and ways to solve their skin concerns. Google searches for “best” terms have grown exponentially over the years, so brands need to ensure they’re showing up for these.
Best-of/round-up publications dominate the SERPs for these types of queries so having a digital PR strategy to ensure your brand is included in these articles is a vital skincare digital marketing tactic for brands.
Having a robust skincare content marketing strategy for your brand is absolutely vital when selling yourself and your products online.
As skincare products target specific skin concerns, consumers require proper education to understand their benefits and usage. Investing in this education through informative and engaging blog content and product descriptions supports consumers to make informed decisions and consider purchasing.
We know how successful paid media marketing can be. However, competing for visibility online can be costly for skincare brands, especially those with limited budgets. Having a specialist skincare PPC agency that understands your industry can reduce budget wastage and improve your ROI.
Broad claims and clinical studies can be a powerful way of demonstrating the effectiveness of your products. When it comes to advertising claims and regulations within the beauty and wellness space, our PPC team are in the know, so you don’t need to worry about your brand’s reputation.
With so many skincare brands now on the market, all claiming to be better than the next, building trust and credibility with online customers can be difficult. By leveraging the power of social media platforms and using our core social skincare marketing pillars – to educate, inspire and entertain, we can help.
We’ll build brand awareness, grow your online presence and connect with your audience on a personal level, helping you reach new customers and stand out from your competitors.
We also offer strategic consultancy and training packages across all our skincare marketing services, so you can benefit from Foundation’s industry insights and expertise through bespoke workshops to empower your team.
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To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address:
To download the white paper, please enter your email address: