Have you ever searched for store info and been given the wrong details by Google? It happens. But remember how frustrating that was? Local SEO is a tool that offers users a better user experience, and a better SERPs ranking for your brand. What used to be simple business information is now a hub of useful knowledge, from best-sellers, to allergy info, and blog posts. And what’s more, you’ll appear in local searches to drive more traffic into store.