Search Engine Optimisation

SEO for beauty brands can be tough. The intricacies of eCommerce SEO coupled with competition from retailers and working toward international expansion can be difficult to navigate.

That’s where Foundation come in.

Brains You Can Trust

Technical SEO

An essential thing for beauty brands to conquer to compete in search is their technical SEO. An audit identifies technical issues with the website that either need fixing or reconfiguring so there’s no negative impact on other ongoing SEO work being implemented. Without solid technical optimisation, SEO results will be hindered.

Onsite Optimisation

The bread and butter of SEO is the practice of optimising all elements of individual web pages in order to rank higher. By using keyword research as the foundation, our seasoned writers evaluate and re-write your content to better rank, attract and engage customers and drive sales. All of the above is carefully considered to never stray away from your brand values and tone of voice, to build that all important brand loyalty.

onsite seo

Local SEO

Have you ever searched for store info and been given the wrong details by Google? It happens. But remember how frustrating that was? Local SEO is a tool that offers users a better user experience, and a better SERPs ranking for your brand. What used to be simple business information is now a hub of useful knowledge, from best-sellers, to allergy info, and blog posts. And what’s more, you’ll appear in local searches to drive more traffic into store.

Offsite SEO

The harsh reality is that it’s the popular sites that Google prioritises in its search results, so offsite SEO is a service that builds your online reputation. Link-building strategies are formulated for quick-wins to raise the authority of your brand online, which in turn, impact brand awareness of your audience.

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