Our Services, Our Expertise

Organic Social Media

In the beauty and wellness industry, social media is the place where audiences meet brands. We cover all corners of social media – across strategy, community management and creative content – to grow your loyal following and make your beauty brand thrive.  

Social media isn’t a one size fits all situation, and beauty is a personal journey.

Using decades of social beauty expertise and advanced audience insights, we’ll create a social strategy that speaks to your audience on the right platform, in the right tone. From there, we collaborate with you to create content that educates, entertains and empowers your target audience.

Beauty, Brains and Algorithms

Pretty lady smiling

Social Channel Audits 

Put your best face forward. Our process starts with auditing your social channels to analyse your historical organic performance. This helps us discover what works well on what channel, what can be improved, and what matters to your beauty brand’s audience.

Social Media Competitor Audits

By analysing your competitors in-detail, we can benchmark your performance and identify ways that you can stand out in your specific marketplace. Our goal is to develop a plan that positions your beauty brand to outperform the competition and achieve your business goals.

Social Media Calendars

Social algorithms love consistent, quality content. Our beauty-obsessed creatives will plan out the specific content that your brand needs to thrive – giving your audience a steady stream of posts that will inspire, inform and entertain.
Brushes

Content Creation

Social content which you can trust to look and sound like you. We work with our network of photographers, videographers, graphic designers, influencers and user-generated content creators to curate social-first content. Designed to drive engagement, the expertly crafted content captures attention time and time again, without putting a hair out of place.

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Influencers and Content Creators

Drive visibility and credibility in the beauty space. Our social specialists combine a fleet of audience research tools alongside decades of industry knowledge to identify the most relevant beauty influencers and content creators to collaborate with.

In-depth Reporting

Uncovering the beauty insights from your data. Our team use advanced analytics tools to track the performance of your beauty brand across social platforms. Whether it’s metrics relating to visibility, affinity, engagement or conversions, you’ll have an in-depth understanding of how your beauty brand is performing online. With these insights, we can spot opportunities and implement a ‘test and learn’ method to refine your social media strategy and maximize your beauty brand’s online impact.

Building Communities

We’re big on adding value for you and your audience. In fact, we have a whole signature social strategy around that. We’ve immersed ourselves in the world of beauty marketing and have years of experience (and testimonials to prove it!) so we can create social content that your audience will love.

audience targeting

Cultural Intelligence

In the fast-moving world of beauty, it can be hard to keep up, but whether your brand is all about that glass skin look or mastering the perfect cut crease, we’ve got you covered.  Our team are obsessed with beauty trends and subcultures, and we know how to help your brand participate in a way that’s both authentic and effective.

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Brands we've helped to grow

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